ICONIC LIFE


ICONIC LIFE

I was hired by ICONIC LIFE through their Web strategies manager who was intimately familiar with my work on UPPAbaby. He had a wife who would link products from that site to him multiple times a day and took notice when it started loading much better. He said when he saw my resume pass his desk, he had to have me on the team to rebuild their website. When I initially was brought on board, I was tasked with assisting with daily updates and helping to update the current site to get it to load quicker. after a couple of months, we got rolling on the full rebuild. It took about 2 months from start to finish of me splitting time working on the rebuild and managing content updates on the live site. The site is built in a fully customized from scratch responsive theme. I also made it extremely modular so when we posted stories, we were able to make each one look unique, but require ZERO coding effort on the person putting the story into site. This allowed each story to have a unique look and took story build time down from around 4 hours to just 30-45 minutes! Most recently, I set up a simple woocommerce store for them to sell jewelry from designers.